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Entertainment Earth

Monday, October 1, 2018

Nintendo is Bad Business


We all love Nintendo.  They have brought us numerous games over the decades.  Classics such as Donkey Kong, Mario Bros., The Legend of Zelda, and many more.  However, their titles run the risk of being forever lost to time because Nintendo is an example of "Bad Business".  Here is why.

Okay, first off Nintendo is not a bad business.  Nor do they do bad at business.  If that were the case, they would have either returned to being just a software developer or vanished all together.  However, when it comes to their products, and their online marketplace, Nintendo is terrible at it.

To prove that last point, just look at the DSi, 3DS, and Wii eShops.  First off, they are terrible because they don't have an actual account system so your purchases carry over to a new/replacement console.  The purchases are tied directly to the unit you purchased a game for.  If your console dies, stolen, or breaks down...you lose out.  You literally have to create a brand new account, unless you could go through their convoluted process to remove a console from an account that you created using an email.

Sure, we get it.  This is to battle piracy.  However, you only end up hurting the paying customer.  Not the pirate.

What is worse, Nintendo's eShop for the Wii is closing (closed depending on when you read this).  That means that if you still own your Wii, you HAVE to get those titles downloaded and installed to an SD card big enough to hold them.  If you don't you run the risk of wasting your money, and never being able to download them ever again.

Here's the deal, Nintendo.  You hate piracy.  We get it.  You want to protect your IPs since gamers are willing to constantly fork over cash for virtual console titles, and re-releases.  It's easy money with minimal effort.  There isn't any better cash grab when consumers know that they have to get a title now, or they may NEVER see it again.  This is especially true for Wii exclusive WiiWare titles that have never seen a release on the Wii U, 3DS, or the Switch.  These titles may never see a physical release, which means collectors that didn't have the opportunity to nab these games will never have the chance to add them to their collections.

Now, the real issue is on the Switch.  Nintendo is trying to catch up with Sony and Microsoft, which has been doing online marketplaces for their previous and current generation consoles.  Essentially Microsoft and Sony are about a decade ahead of Nintendo with digital content, and perfecting how it is distributed and maintained.  You will have no problem jumping on YouTube finding a dozen videos easily that are complaining about how terrible Nintendo is handling their online strategy right now.

To break it all down, Nintendo's Wii is a great system.  If you are into the homebrew scene, there is a LOT you can do with this console.  Yes, there is a huge piracy scene, as well.  Nintendo has made grounds on stopping that, as well.  However, their updates are doing NOTHING to protect their loyal consumers.  They are just punishing them with the pure business approach.

Nintendo stopped being a video game company, and just became a company a long time ago.  If they don't figure out how to take care of their fan base, they will end up like SEGA, or worse...Atari.

This article is an Op Ed, and is the subjective view of the author.

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